Interior Design and FF&E
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Shri Shyam Interiors Website & Email Marketing
The Challenge Shri Shyam Interiors is an Asian based furniture manufacturer, with production assembly based in Southern China. Their fresh, innovative and contemporary furniture line is designed with the modern, urban dweller in mind. Wanting to find a way to relate with their customers, Shri Shyam Interiors sought to engage their 1,500 customers with a “behind the scenes” video of their manufacturing facility through a unique email campaign. The Solution DVT and SS Interiors came together to figure out how to incorporate all of these elements into one email campaign. Our team tackled the issue by creating a custom email design, and managed development, implementation, and publishing. The newsletter consisted of A/B tested subject lines, an interactive GIF, and unique exclusive messaging to allow for better open and click-through rates. The Result As a result, this email marketing campaign successfully achieved a 35.5% open rate and a 9.9% click-through rate– which is 13% and 6% over the industry standard, respectively. Readers enjoyed the personal touch of a “behind the scenes” concept– helping SS foster a sense of transparency with their readers. |
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Social Media Marketing and website Design & Development The Challenge Impact Interiors is a multi-faceted commercial interior design firm with many high-profile Singapore projects in the works, but little engagement from the outside design community on social media. They came to us in order to boost their national brand awareness and portfolio reach within Instagram. The Solution Given the task, our team hit the ground running strategizing, generating content, and positioning Impact Interiors in the light their firm deserved. In addition, we implemented ongoing community management strategies to extend their reach and organic engagement on the platform. The Result Over the course of the 3-month Social Media management campaign, our team at DVT was able to organically grow Impact Interior’s Instagram account followers by 31% within their design community target audience, as well as increase their average post engagement rate by over 107%. |
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Baldia Interiors Website Design & Development
The Challenge Baldia was faced with the problem of their website user experience not matching their high-quality brand. Their website was also laid out in a confusing format– resulting in an overall unfriendly UX. This was not something that would’ve accurately reflected the type of luxury marketing services that they offer, prompting our team to develop an elegant solution. The Solution Our design team knew that it was imperative to develop a website that could be navigated with ease while at the same time, manifesting their luxury status. As a reputable resource for luxury real estate agents, the new website had to comply with Baldia’s clients in a timely, efficient manner in order for luxury house listings to be created with high quality content. The Result As a result, we successfully implemented a fully customizable WordPress theme with 10+ pages, a custom blog, and 20+ custom branded content blocks. With the help of DVT, we were able to improve the overall look and navigation of the site, allowing for real estate agents to signup and list their luxury properties with ease. |
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